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Flower Shop Social Media Playbook

An eleven-page landscape social media playbook for a small flower shop and coffee bar, under a striped shop awning: brand voice and audience, logo rules, colour and type specs, content pillars with a live donut and weekly rhythm chart, a date-accurate May 2027 content calendar, a 24-post idea bank with tick boxes, five caption formulas with worked examples, a phone feed mock-up with photo rules, monthly analytics with an editable follower line and engagement bars, and a review page with live goal bars.

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What you get

Good for

Anyone who needs a social media content calendar: social media, content calendar, brand kit, instagram, marketing plan, small business, florist, flower shop.

Names, firms, places and figures in the sample content are fictional. Templates are a design and writing starting point, not professional, legal, medical or financial advice.

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