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Startup Brand Guidelines

A five-page landscape brand book for a delivery startup: a night-sky kite cover, the logo with clear space, versions and misuse, five colour swatches with proportions and contrast pairs, three type specimens with a type scale, voice principles with say / don't-say examples, and the brand on a cargo bike, app icon, business cards and a sticker.

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Good for

Anyone who needs a brand guidelines: brand guidelines, brand book, style guide, identity, logo, colour palette, typography, startup.

Names, firms, places and figures in the sample content are fictional. Templates are a design and writing starting point, not professional, legal, medical or financial advice.

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